Lead sources
How to Follow Up With Facebook Real Estate Leads
Convert Facebook and Meta ad leads with fast follow-up, CRM import, and automated SMS sequences built for social lead gen.
By ARI Team · October 2, 2026 · 7 min read
Reviewed for accuracy by the ARI product team. Last updated October 2026.
Facebook leads go cold faster than almost any source
Meta leads often come from casual scrollers - not people actively searching on Zillow. Speed and persistence matter even more. After import, enroll them in a timely first touch and plan a longer nurture sequence.
Import leads the same day
Export from Meta Lead Ads or your lead tool into ARI via CSV the same day. Research suggests response speed affects connection rates. ARI supports CSV import and onboarding-assisted setup.
Use a Facebook-specific cadence
These leads often need more education and trust-building:
- Timely SMS acknowledging their form submission
- Day 1: email with buyer/seller guide
- Day 3: text with market insight for their area
- Day 7: invitation to short phone consult
- Day 14: social proof (recent closings, reviews)
Track ROI by source
Tag every Facebook lead in your CRM so you know cost-per-conversation and cost-per-close - not just cost-per-lead.