Database segmentation
Filter dormant contacts before you reach out.
Lead reactivation
Your Old Leads Aren't Dead. Start the Conversation Again.
Most agents sit on hundreds of contacts who inquired months ago but never converted. Lead reactivation turns that dormant database into your lowest-cost source of new conversations - when done with segmentation and consent-aware outreach.
14-day free trial · Card required · no charge until trial ends · White-glove setup included on every plan
The opportunity already sitting in your database
You already paid for those Zillow leads, open-house sign-ins, and website inquiries. Many went quiet - not because they weren't interested, but because life got in the way or follow-up stopped too soon.
Lead reactivation is structured re-engagement with a fresh, relevant message - not a one-off mass blast.
A concrete reactivation workflow
A practical reactivation sequence:
- check_circleSegment by last contact date, source, or neighborhood - not your entire database at once
- check_circleDay 1 - short check-in SMS referencing their original inquiry
- check_circleDay 4 - email with market update or value-add content
- check_circleDay 8 - ringless voicemail touch (where appropriate consent exists)
- check_circleDay 12 - task for personal call to responders
Turn cold leads into warm conversations
When an old lead responds, ARI moves them back into your active pipeline and creates a task for personal follow-up. You focus on the leads who raised their hand.
Results vary by market, list quality, and time since last contact - reactivation typically works best when trust was already started.
Compliance qualification
Consent tracking, suppression/DNC tools, quiet-hour controls, and activity logs support responsible outreach. Your legal obligations depend on the facts and applicable law.
Before reactivating a list, confirm you have appropriate consent for the channel you use. ARI provides suppression/DNC tools and consent records - but list eligibility is fact-specific.
Everything you need to keep leads moving
Multi-touch sequences
SMS, email, and voicemail in one reactivation campaign.
Reply routing
Responders surface for personal calls.
Full history
See every past touch before you re-engage.
Frequently asked questions
How old can leads be for reactivation?
There's no hard limit. Many agents re-engage leads from 6–18 months ago. Message tone should match how long it's been since last contact.
How does ARI support responsible reactivation outreach?
Consent tracking, suppression/DNC tools, quiet-hour controls, and activity logs support responsible outreach. Your legal obligations depend on the facts and applicable law. Always ensure appropriate consent for your channel and list.
What response rates should I expect?
Rates vary by market and list quality. We recommend segmented batches and relevant messaging rather than broad blasts.
Can I reactivate my entire database at once?
We recommend segmented batches - by neighborhood, lead source, or date - for better deliverability and more relevant messaging.
Does ARI help set up reactivation campaigns?
White-glove setup included on every plan. Onboarding can include configuring your first reactivation sequence alongside new-lead follow-up.
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Start your 14-Day Trial
White-glove setup included on every plan. We help import your leads, configure your pipeline, and build your first follow-up campaign. Join ARI Founding 100 for founding-member pricing while seats last.