Acceptable Use Policy

You may not use ARI to:

• Send unsolicited communications (calls, texts, or emails) to any individual who has not provided valid consent to be contacted, or in violation of the TCPA, CAN-SPAM, CASL, or applicable state telemarketing laws
• Contact individuals on the National Do-Not-Call Registry or a Customer-maintained internal Do-Not-Call list, outside applicable exemptions
• Upload contact lists obtained through scraping, purchase from unverified list brokers, or other means that do not establish a lawful basis for contact
• Send messages containing false, misleading, or deceptive content
• Impersonate any person or entity, or misrepresent your affiliation with a person or entity
• Harass, threaten, defraud, or abuse any individual
• Transmit malware, viruses, or any code intended to disrupt or damage systems
• Attempt to gain unauthorized access to the Service, other accounts, or connected systems
• Use the Service to violate any applicable local, state, federal, or international law
• Circumvent usage limits, rate limits, or carrier compliance requirements associated with your subscription tier
• Resell, sublicense, or provide access to the Service to third parties without our written consent

Because ARI includes outbound calling and texting automation, you specifically agree to:

• Capture and retain documented consent before enrolling any Contact in an automated call or text sequence
• Include clear opt-out instructions in messaging campaigns and honor opt-out requests within the timeframe required by law (see our TCPA & Do-Not-Call Policy)
• Comply with carrier and industry registration requirements for your messaging volume (e.g., A2P 10DLC registration where applicable)
• Not use ARI for high-risk or prohibited content categories under carrier guidelines (e.g., debt collection scripts that violate FDCPA, deceptive financial offers)

Content you send or store through ARI must not:

• Contain hate speech, discriminatory content, or content promoting violence
• Infringe on any third party's intellectual property rights
• Contain sexually explicit material involving minors, or any other illegal content

You may not:

• Exceed reasonable use thresholds in a manner that degrades Service performance for other Customers
• Attempt to reverse-engineer, scrape, or extract the Service's underlying code or data structures
• Use automated means to create multiple accounts to evade suspension or billing

We reserve the right to:

• Investigate suspected violations of this AUP
• Suspend or terminate accounts found in violation, with or without notice depending on severity
• Remove or disable access to specific content or campaigns that violate this AUP
• Report unlawful activity to relevant authorities where required

Suspected TCPA violations or carrier compliance violations may result in immediate suspension of messaging/calling features, given the shared risk to carrier relationships and other Customers on the platform.

If you become aware of a violation of this AUP by another user, please contact us at hello@myari.io.

This AUP is incorporated into and forms part of the ARI Terms of Service. In the event of a conflict, the more specific provision controls for the relevant subject matter.