Lead follow-up
A 30-Day Real Estate Lead Follow-Up Plan
A day-by-day follow-up plan for new real estate leads - texts, emails, calls, and voicemails mapped across 30 days.
By ARI Team · October 2, 2026 · 8 min read
Reviewed for accuracy by the ARI product team. Last updated October 2026.
A plan beats improvisation
This 30-day cadence works for new buyer and seller inquiries. Adjust timing for lead temperature, but having a documented plan prevents leads from slipping through.
Week 1: Speed and connection
- Day 0: Same-day SMS + call attempt when you are available
- Day 1: Email with intro and next steps
- Day 2: Second call attempt + voicemail
- Day 3: Text check-in with one question
- Day 5: Email with relevant listing or market data
- Day 7: Call + text combo
Week 2: Value and persistence
- Day 10: Market update email
- Day 12: Ringless voicemail
- Day 14: Text - offer brief phone consult
Weeks 3–4: Nurture or reclassify
- Day 18: Email with social proof (review, closing story)
- Day 21: Text check-in
- Day 25: Voicemail
- Day 30: Final touch - 'Should I close your file or keep sending updates?'
Automate the plan in ARI
Load this cadence as an automated sequence in ARI. You handle replies; the system handles timing. Start your free trial - white-glove setup is included on every plan - to launch your first 30-day campaign.