Scripts
10 Real Estate Lead Follow-Up Texts That Start Conversations
Copy-ready SMS templates for real estate lead follow-up - first response, nurture, and re-engagement texts that feel personal and get replies.
By ARI Team · October 2, 2026 · 7 min read
Reviewed for accuracy by the ARI product team. Last updated October 2026.
Texts that sound human get replies
Avoid robotic templates. Use the lead's name, reference their inquiry, and ask one clear question. These ten scripts are starting points - customize for your market and voice.
First response (speed-to-lead)
- Hi [Name], this is [Agent] - saw your inquiry on [source]. Are you still looking in [area]? Happy to send a few matches today.
- Hey [Name], got your message about [property/area]. When's a good time for a quick 5-min call?
- [Name], thanks for reaching out! Quick question - are you pre-approved or still exploring?
Nurture check-ins
- Hi [Name], a home just listed on [street] that matches what you described. Want the details?
- Hey [Name], still thinking about [buying/selling] in [area]? No pressure - just checking in.
- [Name], rates shifted this week. Want a quick update on what that means for your search?
Re-engagement
- Hi [Name], we spoke a while back about [area]. Still on your radar or should I close the file?
- Hey [Name], a neighbor on [street] just sold above asking. Made me think of you - still interested?
- [Name], I've helped a few buyers in [area] this month. Want me to keep you on my update list?
Automate the first touch, personalize the rest
Load these templates into ARI's text automation for automated first responses on your schedule, then personalize follow-ups when leads reply. See our automated text follow-up feature for details.