Workflow rules
Trigger actions from lead behavior.
Follow-up
Automation Rules Beyond Basic Sequences
Campaigns handle scheduled outreach. Automation workflows add rules - when a lead moves stages, goes quiet, or hits a milestone, ARI can trigger the next action automatically.
Rules that match your process
Define workflows that reflect how you actually sell - nurture paths for cold leads, accelerated sequences for hot portal inquiries, and re-engagement when someone stalls.
Less manual babysitting
Set the logic once and let ARI enforce consistency across your pipeline - so every lead gets the same high standard of follow-up even when you're slammed.
Stage-based logic
Different paths for different pipeline stages.
Consistent execution
Same process for every lead.
Pairs with campaigns
Rules and sequences work together.
Try Automation Workflows in ARI
Learn how campaign builder works with a 14-day free trial. Card required · no charge until trial ends.
White-glove setup included on every plan. We help import your leads, configure your pipeline, and build your first follow-up campaign.